Where Empower was held back
Empower’s situation is one many businesses will recognise:
- DIY limitations: The site was basic, functional and served its original purpose, but it didn’t reflect the professionalism of Empower’s training.
- Admin-heavy processes: Empower’s services didn’t translate easily into a simple online booking setup. During discovery, we identified that the way bookings were being managed created extra admin, and that a properly built website could reduce some of this burden.
- Manual admin load: The website couldn’t manage bookings or payments, meaning more manual steps for the Empower team.
- Lack of scalability: The old platform wasn’t equipped to grow with Empower’s plans for new services and courses.
How we helped
Before diving into design or tech, we began with a conversation. We wanted to fully understand Empower’s goals, challenges, and the admin bottlenecks Liz was facing. By mapping out how services were currently delivered and booked, we uncovered where the website could actively reduce effort instead of adding to it.
From there, we designed a bespoke WordPress site around clarity, ease of use, and scalability. Our focus was on:
- Making services clear: We structured content so HR teams and decision-makers could immediately see what Empower offers and how it helps.
- Seamless booking system: We integrated WP Amelia, tailoring it to handle Empower’s unique packages and automating notifications – reducing admin and ensuring clients had a smooth booking journey.
- Payment integration: We set up a secure payment gateway so clients can pay for training directly through the website.
- Clean, modern UX: A simple, intuitive design guides visitors to the right training without overwhelm.
- Future-proof build: Built on WordPress, the site is flexible enough to grow with Empower’s services for years to come.
- Training & handover: We provided handover training so Empower can confidently add new courses and services as the business evolves.
What Empower gained
The new site gives Empower a professional digital platform that supports both clients and the business behind the scenes.
- Professional & trustworthy: The design now mirrors the quality and warmth of Empower’s training, giving visitors confidence from the first click.
- Effortless bookings & payments: Clients can now secure training online, with automated reminders, confirmations, and the option to pay directly through the website.
- Strong foundations for growth: With a professional platform in place, Empower now has the tools to manage bookings, take payments, and expand services with confidence.
- Ready to grow: With a flexible WordPress build and hands-on training, Empower is able to add new services and courses easily, ensuring the platform grows with the business.
Sticking with the old setup would have meant more manual admin and a website that didn’t do justice to Empower’s work. By taking the step to invest in a stronger platform, Empower avoided those frustrations and set the business up for growth.
The new site gives Empower a professional digital platform that supports both clients and the business behind the scenes.
