Search Engine Optimisation used to be a relatively easy task, chuck a load of Keywords into your website's content, comment on a few other blog posts or join a PBN (Private Blog Network) and watch the magic happen. In this day and age doing the above is likely not...
How To Calculate Your PPC/Google Ads Budget What is PPC Budget? How to calculate PPC budget? - We hear you. Calculating the correct PPC budget can be a difficult task for any organisation. This said, we’ve popped together this post to assist with the oh so strenuous...
When launching a new website, there are a few good steps which you can take to ensure you're on track to being found. Business directories are a great, usually free method of improving your local SEO for a number of reasons two of them being; They bring traffic to...
Running a small business, you find yourself spinning many plates and wearing many different hats. Whether you handle your Digital Marketing in house or outsource to a Digital Marketing Specialist, understanding the Digital Marketing Terms and Jargon of the industry...
Getting reviews for your business can be a surprisingly difficult task. Your customers are often, like the rest of us, very busy people who may not have the time to go through the process of leaving your business a review. Google have stated on a help article that...
Done right, your website is more than just a "tick in the box exercise" or "storefront" for your business. Your company's website (again, emphasis on the done right) should be a lead or order generating asset for your business - and, like any asset, your website...
A question we often see is "Which is best? PPC or SEO". Even amongst other "experts" in the Digital marketing industry, it's common to believe one is better than the other or that, given the choice, you should use one over the other. So we put this post...
Blogging. No doubt you're familiar with the term. Whether you're a new business, have an older existing website or are in the process of setting up a new website, setting up a blog can be a great way to aid with your websites Search Engine Optimisation (SEO) and Brand...
Having your businesses new website go live is a big milestone and can often feel like the end goal. Depending on your needs, that very well may be the case, however for most, this is far from the truth! Ensuring your website is optimised for search engines and/or...
As the old saying go's, first impressions matter. The first impression any prospective customer is going to have of your company is likely going to be your logo. You might have come across the problem of sending your logo off to the printer only for them to ask for a...
