The challenge
InStil Design, renowned for their award-winning bathroom designs, faced a pivotal moment. The retirement of Clare, their previous web designer. The task at hand was clear yet complex: migrate their website to a platform that not only maintained their online visibility but also empowered the team with the ability to make updates seamlessly. It was a scenario many businesses might find daunting: the balance between embracing change and maintaining continuity in their online presence.
Our approach
Together with Martina, InStil Design’s Founder & Creative Director, we embarked on a journey to:
- Migrate to WordPress: A platform that offered the flexibility and accessibility InStil Design needed to manage their content effectively and independently.
- Preserve Rankings: Carefully planning the migration to ensure that the website’s SEO value and search engine rankings remained intact, avoiding any disruption to their online traffic as best as possible.
- Revamp Service Pages: To better reflect the quality and breadth of InStil Design’s work, we enhanced service pages with rich visuals and detailed images, elevating their online portfolio.
- Empower the Team: Providing comprehensive training and ongoing support, ensuring the InStil team felt confident managing their new digital platform where needed.
The outcome
The website’s transformation was a resounding success, marked not only by a smooth transition but by tangible improvements:
- Maintained Online Presence: The careful migration process ensured that InStil Design’s search engine rankings were preserved, with organic traffic actually seeing a 41% overall increase once things balanced out.
- Enhanced Digital Showcase: The revamped service pages now vividly display InStil Design’s expertise, attracting and engaging potential clients with a visual feast of their award-winning work.
- Empowered Team: With the new WordPress platform, the InStil team gained autonomy over their website, backed by akoca’s continued support and analytics insights.
