Project overview
How we redesigned a local hearing clinic's website to be as warm, accessible, and personal as a visit to the practice itself.
Friendly expert help and advice. Jordan and staff did a wonderful job renewing and updating our website. I certainly recommend Akoca for any website work.
Tim Johnson
Managing Director of Oxford Hearing Centre Ltd
Oxford Hearing Centre, based in Cumnor just outside Oxford and they specialise in offering bespoke hearing solutions. Their experienced team is dedicated to improving the quality of life for individuals facing hearing challenges. This commitment shines through in their personalised approach to hearing care, ensuring that every patient receives the support and guidance they need.
The Oxford Hearing Centre is run by Tim, an audiologist whose clinic is built around care, patience, and genuinely listening to people.
Sitting down over a coffee, Tim talked through what he wanted from the next chapter of the website, and from the brand around it.
He wanted a site that felt like the clinic.
One that welcomed visitors in, made the services easy to understand, and worked just as well for someone in their 80s as it did for anyone else. The work also needed to put the brand on stronger foundations, with Tim's longer-term plans for the business in mind.
What sat behind the brief came down to a handful of priorities:
A clinic's reputation is built on how people feel when they walk in. But if the website doesn't carry any of that warmth, new visitors leave with the wrong first impression, before they've ever set foot in the building. All the goodwill built up in person, not quite carrying through to the screen.
Many of Tim's clients are older, and not all of them are comfortable with websites. A site that's even slightly fiddly, small text, awkward menus, hidden contact details, quietly loses the people who need it most, often before they've even reached the contact page.
Some people read, some watch videos, others just want to see the face behind the service. A website that only speaks to one type of visitor can lose others, and there's no way of knowing how many quietly clicked away looking for something the site wasn't giving them.
No vector logo, no guidelines, inconsistent imagery, quietly undermines everything built on top of it. New marketing materials end up patchy, every supplier reinvents the wheel, and any future plans for the business have to navigate around the gaps.
Tim will happily tell you hes not great with technology. So from the start, the project ran at a pace that worked for him. Catch-ups happened in person over a cup of tea at the clinic, rather than on Teams calls or buried in long email threads. Feedback was gathered the same way, sat at the table, going through copy and design together, working out what felt right.
That set the tone for everything else. The work covered more than just the website itself, the brand, the photography, the videos, and the migration all needed to come together. Each piece shaped around Tims clinic, his clients, and how he wanted the business to feel both now and further down the line.
Tim got the website he wanted, a digital home tha felt like the clinic, and a brand pulled into proper shape behind it. What's been telling is what's happened since. The foundations laid during the project have continued to support the clinic through years of steady work, and through the sale of the business itself.
The new site does what Tim set out to do, it greets visitors the same way the clinic does. Warm, clear, and unfussy. Visitors get a real sense of who they'll be sitting in front of before they've ever picked up the phone, and the people who matter most, often older, often nervous, find it easy to use.
Every service now has its own page, with a video of Tim explaining the treatment, clear copy, and real photography. Visitors choose how they want to absorb the information, and most leave the site knowing whether the clinic can help them.
he clinic now has the brand assets that should have been there all along, a proper vector logo file, brand guidelines covering colour and typography, and a consistent reference point for anyone working on the clinic's materials in future.
The new platform gives the Oxford Hearing Centre a digital home that genuinely reflects the clinic, and the brand foundations to support everything around it. Tim got the website he wanted, and the kind of working relationship that suited him.
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