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Bowen in Motion’s journey

Turning a therapy practice into a digital sanctuary

How we built Beth a website that mirrors the calm, considered nature of her practice and helps the right clients book with confidence.

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I cannot recommend akoca SEO enough, they have excelled all my expectations on designing my new website.

Jordan is absolutely brilliant! He is friendly, patient, honest, transparent and awesome at giving you the vision you have in your mind, even if you’re not sure what that vision is. I’d already spoken to a couple of website designers who looked great on paper, one even inspired me to try and do it myself, then I had a chance meeting with Jordan, the rest they say is history! He understood and had some experience in my field of business which for me was really important. After an initial conversation, he felt like an old friend who seemed to know what I wanted, even though I didn't… right from the initial design, he brought my website to life - when i couldn't find the right image, Jordan could. If I couldn't get 'quite the right wording' Jordan did. I truly believe that the right person will give you the right product, Jordan delivered the perfect product for me. www.boweninmotion.co.uk is the masterpiece.

Thank you Team akoca… can't wait to start working on the canine website

Beth Crabb

Founder, Bowen in Motion

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Client

Independent Bowen Technique practitioner offering personalised, hands-on therapy



Project type

Redesign & rebuild



Timeline

12 weeks

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Services

Web design, Web development, Content migration

Project overview

Bowen In Motion

Bowen in Motion is a sanctuary for those seeking relief from physical discomfort and stress. Led by Beth who is deeply passionate about the healing power of the Bowen Technique, this practice offers a gentle, therapeutic approach to pain management and recovery. Their focus on well-being and personalised care ensures that every session is tailored to meet the unique needs of each client, creating an environment of healing and relaxation.

The challenge

When the website didn't match the practice

Beth faced a common dilemma  her service wasnt reaching its full potential online.

The existing website didnt convey the calm, healing nature of Bowen in Motion, and it left visitors with more questions than answers.

After an initial conversation with Beth, we agreed she needed a digital platform that mirrored the therapeutic environment of her practice, and one that could connect with and educate potential clients about the benefits of the Bowen Technique.

Looking back at the old site, we could easily see where things were getting in the way:

Annotated screenshot of Bowen in Motion's previous homepage highlighting four UX issues identified in our case study
Our approach

A site shaped around the practice, and the people Beth helps

Working with Beth was less of a project and more of a conversation. She knew her clients, her work, and the feeling she wanted people to have from the moment they landed on the site. Our job was to translate all of that into something visitors could actually see and feel online.

From there, we built a WordPress site shaped around the same calm, considered approach Beth brings to her work. Our work focused on:

  • Empathetic design Together with Beth, we crafted a site that mirrors the serene, healing atmosphere of her practice. Visitors are welcomed into a space of recovery and peace from the very first scroll.
  • Content that speaks to the visitor Most people arrive looking for help, so we framed the Bowen Technique around them. The new content showcases Beth's personalised approach and the real benefits of her treatments.
  • Visuals that build trust Carefully chosen imagery and client testimonials help new visitors feel at ease before they've booked
  • Email integration We connected the site with Beth's email platform, giving her a simple way to stay in touch with her audience and grow a community around her work.
  • Content migration Beth had built up valuable posts and resources on her previous site, so we carried them across, preserving her practice's online history and SEO.
The outcome

A digital home that does Beth's work justice

Beth's hands-on involvement, paired with our design and technical know-how, gave Bowen in Motion a website that reflects the practice and supports the people seeking her help.

First impressions that match the work

New visitors now arrive at a site that feels as considered as the therapy itself. Instead of guessing what Beth offers, they sense the calm, professionalism, and care she brings to every session, before they've even read a word.

Visitors who know what to do next

People arriving in pain or looking for help can see how Beth can help them, what to expect, and how to book, without without confusion or guesswork. Fewer visitors slip away unsure of what to do, and more of the right people get in touch.

A website that takes care of itself

With ongoing support and maintenance in place, Beth doesn't have to think about her website. We handle the upkeep, the updates, and the technical side of things, leaving her free to focus on what she does best: Running her practice and looking after her clients.

With a digital platform that genuinely reflects the calm, considered nature of her practice, Beth now has a website that does her work justice, welcoming new clients, sharing her knowledge, and supporting the practice as it continues to grow.

Start your own project today

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Let's explore how we can lift your business to new heights with a plan tailored just for you.

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