SEO Costs UK Edition: Navigating Prices and Services for 2024

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This post was written by Jordan Farrar

Jordan is an accomplished Digital Marketer leading the team at akoca. Continuously enhancing his knowledge through industry updates and best practices, Jordan delivers top-tier solutions for clients. Within akoca, he oversees and guides various projects with his extensive knowledge and expertise. In addition, he's host for Abingdon’s Buzz local networking group, establishing solid connections with fellow businesses.
30 Apr, 2024
Featured image for our posts SEO Costs UK

How much does SEO cost in the UK in 2024? We’ve seen SEO packages ranging from as little as £70.00 to thousands of pounds per month.

But what gives – Why is this variation so significant?

The answer lies in the diversity of SEO services along with the complexity and goals of the project.

For small to medium-sized business owners, understanding these costs means wiser investing towards their marketing. And for marketing managers, grasping what factors into SEO pricing is key for strategic planning.

In this guide we’ll explore the different areas that influence SEO pricing. ​

Factors Determining the Cost of SEO Services

The investment required for effective SEO varies significantly, influenced by several key factors that are typically identified through a detailed initial audit:

  • Business Objectives: Are you looking to increase traffic, generate leads, or enhance your brand visibility? The complexity and ambition of your business goals have a direct impact on the SEO strategy required, influencing both scope and cost.
  • Industry Competitiveness: Operating in a highly competitive market necessitates a more aggressive SEO approach, which can be more resource-intensive and costly but essential for achieving a competitive edge.
  • Website Condition: The starting condition of your website affects the intensity of SEO efforts needed. An older or poorly optimised site may require substantial updates or possibly a complete re-design/migration, affecting the initial cost.
  • Content Demands: The quality and frequency of content necessary to meet your SEO goals can greatly influence the budget. Engaging, high-quality content is key for any SEO project and often requires a significant investment in expert resources.
  • Keyword Strategy: Effective keyword targeting involves understanding the balance between reach and competition. Highly competitive keywords demand more resources, influencing the overall strategy and cost.
  • Local vs. National Focus: Targeting a local audience often requires different strategies compared to aiming for a national presence. Local SEO can be less costly but limited in scope, while national SEO strategies might involve a broader range of activities and higher competition.
  • Technical Requirements: Advanced technical adjustments for compliance or integration with other digital marketing efforts can also add to the cost.

The Role of an SEO Audit

In order to determine where your website currently stands and what opportunities are about, we recommend getting started with an audit. Performing an SEO audit allows us to accurately define the scope of work needed to meet your specific objectives. But be warned, SEO audits aren’t created equally…

Free SEO Audits

Typically offered by many SEO service providers, free audits are automated, quick to generate, and provide a superficial overview of your website’s SEO health. They can identify obvious issues like missing tags, broken links, or basic SEO non-compliances. While useful for a quick glance at how a website is performing, they lack the depth and the strategic context necessary for formulating a detailed action plan.

Paid SEO Audits

In contrast, paid SEO audits are much more comprehensive. Conducted by SEO professionals, these audits take a deep dive into the strategic elements of your website’s SEO. They’ll usually cover everything from in-depth keyword analysis, your competitors, backlink evaluation, content strategy and user experience. A paid audit should provide actionable insights tailored to your specific business needs and goals – paving the way for a strategic SEO plan that is data-driven and result-oriented.

SEO Audit Image

Choosing between a free and paid audit depends on your needs and budget. If you’re just looking to get a general sense of where your website stands, a free audit might suffice. However, if you are serious about improving your search rankings and online visibility comprehensively, investing in a paid audit will payback dividends – It not only highlights the areas requiring immediate attention but also helps in mapping out a long-term SEO strategy that aligns with your business objectives.

By understanding the detailed findings from a paid audit, we can craft a tailored Scope Of Works that addresses both immediate issues and strategic goals.

Overview of SEO Services Pricing

SEO services in the UK come with a variety of pricing models, each catering to different types of business needs and goals. Commonly, these models include:

Monthly Retainers: This is the most common pricing structure, where businesses pay a set fee each month for a suite of SEO services.

This model is like a gym membership for your website—best for businesses that want to consistently invest in their SEO health, aiming for long-term growth and sustained strategy.

Monthly retainers can range from £500 for small local businesses to over £5,000 for large-scale enterprise-level SEO efforts.

Project-Based Pricing: Suitable for specific, one-time projects, this model is based on the complexity and scope of the project. Prices here can vary greatly depending on the project’s requirements.

Think of this as hiring a personal trainer for a specific fitness goal—best for businesses that need targeted results in a particular area.

Prices here can vary greatly depending on the project’s requirements, often ranging from £1,000 to £10’s of thousands. Projects might include a website redesign for SEO, setting up a content management system, or implementing a complex backlink strategy.

Hourly Rates: Freelancers and consultants often use this model, pricing their services per hour. This can be ideal for small or ad-hoc tasks that don’t require full-time SEO campaigns.

Comparable to paying for a consultation—best for businesses needing expert advice or specific services on an as-needed basis.

Rates can range from £50 to £150 per hour, ideal for tasks that require expert advice or specific services on an as-needed basis.

As you can see, the pricing models listed above reflect the diverse needs of different businesses. The option you go for will be dependant on the needs of your business.

Conclusion: Making SEO Work for Your Budget

Navigating SEO costs in the UK requires a realistic evaluation of your business’s needs and a strategic approach to budgeting.

​SEO pricing varies based on factors like business objectives, industry competitiveness, and the technical state of your website. Whether opting for monthly retainers for ongoing support, project-based pricing for specific improvements, or hourly rates for expert advice, choosing wisely is important.

For those considering a more hands-on approach or just starting out, we recommend beginning with solid foundations. Google’s own SEO Starter Guide is an excellent resource, offering direct insights from the search engine that sets the rules of the game. This guide can help you understand the fundamentals of SEO and implement best practices that align with Google’s guidelines.

Searching For Help With Your SEO?

At akoca, we understand that SEO can seem complex and overwhelming. We’re here to guide you through every step of the process, from initial audits to developing a strategy that fits your unique business needs and budget. We’re not just service providers; we’re your partners in navigating the digital landscape.

Start your journey to better SEO today. Contact us for a detailed SEO audit that sets the stage for your tailored strategy, helping you grow and succeed online. Let us help you make the most of your SEO investment and turn your website into a powerful business asset.

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