Let’s run through how SEO helps your business.
If you’re like most business owners, you want to make sure your website is visible to potential customers. After all, what’s the point of having a website if no one can find it? That’s where Search Engine Optimisation (SEO) comes in.
SEO is the process of making your site more visible to search engines like Google and Bing. When you optimise your site for SEO, you increase your chances of ranking higher in search results, which means more people are likely to see and visit your site.
But who needs SEO? What are the benefits of investing in SEO? How can SEO help grow your business?
In this post, we’ll run through how SEO works for business, how it can help you drive more leads & sales and why it might be worth investing into it.
How Does SEO Help Your Business Grow
1. SEO increases visibility and traffic
The first way SEO helps your business is by increasing visibility and website traffic. By optimising your website for search engines, you can earn higher rankings in search results pages. This means that your website will be more visible to potential customers, which leads to increased traffic.
“But why does this matter?” We hear you ask. Well lets look at it another way…
You may have a fantastic new website which you and your customers love. If it isn’t getting found though, then this is a problem. Your websites job (in our eyes) is to convert visitors into either paying customers or qualified enquiries. Again, if your website isn’t getting any visitors as it isn’t appearing on search results pages then, it doesn’t matter how great of a website you have, it can’t do its job.
SEO aims to solve this problem by making “tweaks & changes” to your website in order to ensure you are as likely as possible to get found.
2. SEO helps you build trust and credibility
When you rank higher in search results, you also build trust and credibility with potential customers. This is because there are people who tend to trust websites that appear organically within search results.
Everybody is different, there are those among us who are happy to click on an Ad and those that would prefer not to. By appearing as the top result, this signals to your visitor that Google trusts your site enough to put you there.
It’s the same old story – people like to buy, they don’t like being sold to.
They trust you because they were the ones who found you, not because they were spammed with ads.
3. SEO drives more qualified leads
SEO can also help you drive more qualified leads than other traditional marketing methods.
This is because when people search for keywords related to your business, they are usually further along in the buying cycle than people who find you via other means.
It’s pretty simple really, if someone types into google “best running trainers” and you’re appearing at the top of the results, provided you actually sell running trainers, there are a couple of benefits…
- You have a highly qualified visitor – chances are, this person isn’t just searching around for the fun of it, they’re looking to buy.
- If it’s a popular Keyword/Search term you’ll capture a silly amount of traffic (an estimated 5200 searches in this example in the UK for October)
All in all, this means that they are more likely to be interested in what you have to offer and are more likely to convert into paying customers.
4. You Get Quantifiable Results
Like any marketing campaign, it’s helpful to be able to measure the results of your efforts in order to determine whether or not they are successful.
Depending on the marketing method, this isn’t always possible. Fortunately, there are a number of ways to do this if you opt for SEO. Here are a few:
1. Track website traffic
This is perhaps the most obvious way to measure SEO success. By tracking the number of visitors to your site, you can get a good idea of how well your SEO efforts are paying off.
2. Monitor keyword rankings
Another good way to measure SEO success is to track your keywords rankings. This will give you an idea of how well your site is doing in the search engines for specific keywords.
3. Check conversion rates
Another important metric to track is your conversion rate. This measures the percentage of visitors to your site who take some desired action, such as making a purchase or signing up for a newsletter.
4. Monitoring backlinks
Finally, another way to measure SEO success is to track the number of backlinks pointing to your site. Backlinks are one of the most important ranking factors in the search engines, so this is a good metric to track.
SEO & CRO
SEO and CRO (conversion rate optimisation) go hand in hand.
If you’ve made it this far through the post you’ll likely see just how SEO helps your business and the importance of SEO in digital marketing overall. By optimising your website for both search engines and users, you can increase the likelihood of converting visitors into customers.
All this being said, SEO is only 1 piece to the digital marketing puzzle. If your website is pants and stand no chance of converting then it’d e worth fixing this before investing in SEO.
Final thoughts on how SEO helps your business
SEO is a powerful tool that can help you drive more leads and sales. By increasing visibility, building trust and credibility, driving more qualified leads, and integrating with CRO, SEO can help you achieve your business goals.
Given you can now see how SEO helps your business – If you’re not utilising it, now is the time to start!
If you need help getting started, then contact a reputable SEO company like ourselves today. We can help you develop and implement an effective SEO strategy that will help improve your bottom line.